What is Branding Photography?

What exactly is Branding Photography? It has not happened to you that when you go to a site or Instagram account the images are different but they keep something in common?

The same color palette, consistency between them and a harmony that makes them look, altogether, pleasant. It works great and the account looks gorgeous! Yes, that is Branding Photography, it is the effort and joint communication between the content creator and the photographer to be able to create images that tell stories and, at the same time, are pleasing to the viewer or the follower.

Why is Branding Photography important to you?

More and more our potential clients find us online, whether it's Instagram or your website and we have less than 3 seconds to get their attention. If you realize, these channels are 100% visual and the photographs you place will be very important when retaining customer attention.

One of the most important points to consider when choosing your images is that they send a correct message about what your page, product or service is about? Are you giving the right message to your followers?

Another advantage of using Branding Photography is that you can have possibilities to choose the image of your post and complementing it with images taken at the same time.

I leave you with some images of the "Branding Photography Plan" of MGC Belleza made in Lima, Peru.

Next week more tips & photos.

See you soon from the fairytale city of Amsterdam,

Joanna, your Amsterdam photographer

+31626567232

“To be nobody but yourself in a world which is doing its best day and night to make you like everybody else means to fight the hardest battle which any human being can fight and never stop fighting.” -E.E. Cummings