Businesses require more social media presence daily; sometimes, scheduling time off work to take pictures is impossible.
Today, let me show you How and Why we decided to do the images for Finedat Scouts while having real training, with real students, on their own working time.
First, doing documentaries versus posed images has an advantage. You don't need to schedule extra time. Also, we create on the go while following goals in mind. Planning is the first step of the process. Let me show you an example:
What does Finedat do?
They train young professionals that want a career in finance. Then: training, young, and professionals are words to have in mind. If you teach young people, classes should be interactive, dynamic, and entertaining.
So, we must incorporate these essential words for their audience into the images. This is why we set the day of the session on fundamental training. Nothing posed. We made a documentary while actual activities were happening. We also set the time between the two speakers, so we had different things and actions happening.
A meeting, for this reason, is essential to set goals, set timing, and cover expectations. We want to optimize our time in "the set" while giving you coverage for your goals.
As you might already know, a "Documentary at work" cannot cover it all. This is the reason why multiple days or periodic sessions might be needed. Of course, everything depends on your goals, but also think about how many pictures you want resulting from your session? And where are you going to use the images?
Most clients think about the diversity of moments instead of the number of images. In the case of Finedat, for example, we set the goal of 15 final images per day of work. Each day had 90 minutes, and I was a fly on the wall. Not directing, not posing, only documenting the actions of the day. The number of pictures was set for them. This is why we prefer to talk first on a video call to know better about the project before giving an estimate.
I hope you like this different way of approaching images for your business and find it useful for your social media presence. Nowadays, we need to communicate more, to show more about what we do and why we do it, and our backstage is also essential. People want to see the process and know the business's reality. This is how photography can connect the dots.
Until next time,
Joanna in Amsterdam
Photographing your stories and experiences
DM me on Instagram for the fastest response: @joannapantigoso